What is @Fingertips?
@Fingertips is a brand-new mobile lifestyle application that
offers infinite opportunities at our users’ fingertips. It
is a single platform fitting Singaporeans’ and tourists’
lifestyles alike, allowing them to better their experiences
at Events, Shops and Malls, as well as Attractions (ESMA).
What does the app name, @Fingertips, mean?
We aim to change the way people live, learn, work, play and
shop – to drive them outdoors to experience more through
empowering them with relevant and timely information, all
easily available at the the power of their ‘Fingertips’.
Who is the target audience of @Fingertips app?
@Fingertips covers all Events, Shops and Malls, Attractions
(ESMA), making it suitable for the mass publics, whether
they are into something niche, or looking for daily
necessities. Starting off with local teenagers and young
adults, we have plans to reach out to all local residents
with a smartphone, and eventually tourists as well when our
How is @Fingertips different from mainstream e-commerce
On top of the usual buy/sell transactions in e-commerce,
consumers are required to collect their purchases directly
from the stores. For consumers, being able to check their
products before collection will grant them assurance. For
merchants, this gives them a chance to showcase and present
their products in person. This brings back the human touch
e-commerce is missing through a seamless process.
What features do @Fingertips have that will make consumers
want to use it?
For every location in @Fingertips, there is an ‘I’m Here!’
button that users can click to ‘check in’. By doing so, they
unveil a whole new experience at the location as they get
instantly notified of any real time highlights and limited
For users who are looking to find out what’s going on around
them, they can click on the ‘What's Near Me’ button to see
where the trending Events, Shops and Malls, as well as
Attractions are in relation to their physical geolocation.
With our comprehensive list of ESMAs and the merchants
pushing out exciting news and bargains, users can discover
new favourite hangout spots, whilst grabbing the best deals.
What is the difference between the ‘I’m Here’ button and
‘What’s Near Me’ button?
The ‘I’m Here’ functionality allows users to find out what
is happening in the location they are viewing, such as
highlights, events and deals. Consumers can also click on
the ‘I’m Here’ button to preplan their itineraries, and get
the most out of their trip. With ‘I’m Here’, the users get
access to the flash sales happening in that particular
venue. So as to ensure greater reach of the flash sale
towards a wider audience, any user, regardless of where they
are, can purchase the product and self-collect it from the
merchants within 30 days.
Users can use the ‘What’s Near Me’ button to explore and
find out what’s exciting near them based on the users’
Why should merchants collaborate with @Fingertips?
Merchants can utilise @Fingertips as a marketing platform
for them to gain more exposure and footfalls to their venues
or events – especially with the ability to push out
highlights announcing new launches, sitewide discounts etc.
@Fingertips thus effectively performs the function of a
megaphone for the merchants, and links them with their
consumers in a digitally savvy way. With our in-built
e-commerce functionality, merchants are also able to sell
their products, services and tickets 24/7, whilst taking
stock of their inventory from our backend. When consumers
turn up to collect their purchases, merchants can also
utilise the opportunity to connect with them in-person.
What are the deals available on @Fingertips?
The deals offered on the app are wide and varied, spanning
across Events, Shops and Malls, as well as Attractions. This
would include but is not confined to Clothes, Classes,
Tickets and many others.
Deals are also available in the form of Flash Sales, which
are short, timed offers pushed out by merchants. Users can
be in the know of these flash sale bargains through checking
in at a location through the ‘I’m Here!’ button.
Are there any deals that are exclusive to the @Fingertips
We are working closely with our merchants to provide
exclusive deals on the app, so do keep a lookout for them!
What is the nationwide rewards system that @Fingertips is
When consumers make purchases through the @Fingertips app,
they will earn FT reward points. With these FT points,
consumers will be able to redeem FT vouchers that can then
be used to offset their next purchase on any Events, Shops
and Malls, Attractions available on the platform. This means
that the consumers are not restricted to store or
How many app users does @Fingertips currently have?
We are currently in the beta testing stage with
approximately 100 beta testers providing us with feedback to
improve the App and best suit our end users. With the launch
of the app in February and continual engagement with
merchants to provide the best deals, we are optimistic about
the number of app users.
Why does @Fingertips make consumers collect their purchases
in person from the stores instead of implementing delivery
By encouraging consumers to collect their purchases
physically at the stores, they are assured of the quality of
the items that they have purchased. With self-collection,
merchants also do not need to provide delivery services and
are able to pass on these cost savings to the consumers.
Finally, as part of our original founding motivation, we
want to encourage users to get out, explore, and reconnect
with their surroundings and fellow community members.
Can delivery services be arranged for consumers who
purchase the products?
We strongly encourage consumers to self-collect their
purchases from the physical shops. However, if consumers
really require delivery services like for huge or heavy
items, they can contact the merchants directly to see if
they are able to provide delivery services.
@Fingertips does not provide delivery services for our
merchants or consumers.
How are consumer interests protected?
Self-collection assures the consumers of the quality of the
product they receive, and order processes have been
implemented with users in mind, to ensure that collection of
items is secure, smooth and safe. Users will also have a
dedicated helpline to ensure the quick resolution of any
Product information is posted directly from merchants and
will be cross verified before being approved to go up on the
app. This is to ensure that accurate and up-to-date
information is provided to the users.
How will user data be used and stored?
All user data will be stored securely with certified and
industry trusted databases. PDPA guidelines were strictly
followed when data is concerned ensuring user data is safely
protected and only used in stated methods. Data will be used
in the following ways but not strictly limited to, improving
user experience through recommendations, marketing and app
for easy reference anytime.
As @Fingertips utilises location GPS, will this function
drain user smartphone battery life?
The location function uses the same amount of battery as any
other GPS and geolocation applications. It will only be
active when users use features such as 'What's Near Me',
ensuring that user battery is optimised when using the app.
How effective is @Fingertips in ensuring payment
@Fingertips uses Stripe as a payment gateway. Certified to
the highest industry standards with regulatory licences,
users' payments are safeguarded and held safely to high
standards. With the most stringent level of certification in
its industry, PCI Service Provider Level 1, users can be
assured that payment security is top of the line.
How many merchants are on @Fingertips at the moment?
We have curated a list of merchants that we think will
appeal to our target audience, and are working closely with
them to push out regular and attractive deals. Moving
forward, we would like to welcome all merchants to join us
in our journey of creating the future of retail. Interested
merchants can contact us through our website to find out
How are merchant interests protected?
To allow merchants a seamless transition onto the app, there
will be staff who are trained to guide and assist merchant
on the fundamentals of the platform. Merchant tools have
also been prepared and designed to be as user friendly as
possible. There will also be contacts for merchants should
they face any difficulty with technical tools or purchases.
Why does @Fingertips include neighbourhood shops?
We aim to onboard all merchants from the Events, Shops and
Malls, as well as Attractions space in order to
comprehensively provide our app users with everything they
need to know, be it in town, or at the heartlands.
Neighbourhood Mom and Pop shops play an integral part in our
community, but yet are also the shops that are most commonly
left out in our push to digitization. Therefore, we aim to
equally empower the merchants from the neighbourhood shops,
and aid them in this process to better their exposure and
Will @Fingertips be launched nationwide or by locations?
@Fingertips is available to use nationwide, and downloadable
from both the Apple App Store and Google Play Store. Focused
merchant engagement and digitization efforts are currently
location based to ensure majority merchant participation.
Consumers can look forward to digitization of their
How receptive is the current market towards the @Fingertips
Feedback from current merchants and beta testers have been
very positive and encouraging, with many expressing interest
and excitement in continually using the app as we grow.
What if the @Fingertips app does not have the ESMA that
consumers are looking for?
We do our best to regularly update our ESMA database to
include the most up-to-date information on Events, Shops and
Malls, as well as Attractions. However, if the app does not
have the ESMA information that the consumer is looking for,
they can drop us an email at
and we will assist with their request accordingly.
What are the future plans and updates for @Fingertips?
We have many exciting plans lined up for the app! This
includes affiliated selling, which involves building a
location-based network of merchants to provide users with
the best deals all the time. Looking ahead, we plan to
incorporate affiliated selling into our app; to offer users
visiting a shop to also get deals from surrounding shops
(e.g discounts and bundle deals). This is useful in inducing
secondary purchases and enables users to be aware of
surrounding merchants’ existence, thus raising awareness for
both the merchants and consumers.
Live videos to better feature interesting venues, products
and establishments to encourage users to actively go
outdoors and discover is also in the pipeline.